What is it?
Adware.Winfavorites - bridge.dll

What does it do?
Adware.WinFavorites is an adware program that downloads advertisements onto your computer.

Transmission
This adware program must be manually installed or installed as a component of another program.

Also using:
bridge.exe
winfavorites.exe
bridge.dll
bridge.inf
jao.dll

Adware.WinFavorites is an adware program that may have two components: an executable file and a Browser Helper Object.

A common error with this is:
error loading c:WindowsSystem32ridge.dll during startup.

Removal:
Symantec has the full dirt ( HERE )